Brands come to me all the time with the same question: How do I improve my website’s SEO? It’s one of the hottest topics on YouTube right now, but once you have the answers, you have the power to skyrocket your website’s visibility.
Link-building is the greatest challenge in SEO. Here are my tops tips for building valuable links that feed into your website:
1) Be a subject matter expert. Be the brand that’s building the most valuable content in your specific niche. This is the content that other people will share, which helps you build links.
2) Build out a media center on your website. You need to be able to make more pages. Host every piece of content you have so there’s a ton of shareable content ready to go: videos, blogs, articles, newsletters, press releases, podcast episodes.
3) Place matters. Put your content in places where there’s less competition. Content doesn’t go as far on saturated platforms. Choose to share content to places like Slideshare, where you’ll get an authoritative link back to your site. Don overlook mobile apps, either.
4) Use rich anchor text instead of just throwing your website link out in your content. If you’re targeting “digital marketing services,” go back through your old content and make sure your anchor text is focused on your target keyword. Ask other creators or sharers to change your website link to your anchor text so it’s consistent everywhere.
5) Host a short Q&A with your audience. Message people and ask them where they get information for your service or niche. This can help you build links on the sites that are actually going to get people following links back to your site.
6) Finally, reach out to content creators, bloggers, and influencers who might be willing to share and link to your valuable content. Offer those people value by offering their audiences the most possible value with great content.
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