How to Create a Brand Messaging System | The Process – Central Valley Medical Imaging | Ep 2







In this episode of The Process, Butler’s Content Strategist walks you through how he crafts a client’s initial brand messaging. You’ll see:

– How he (selectively) pulls information from our client Discovery docs.
– Some of the resources and templates he uses to get started.
– How he settles on one, consistent story – and tells it throughout the client’s entire messaging system (including a tagline, value proposition, elevator pitch, and ad headlines).

To read the Writing Good Copy blogs mentioned in this video, click here: https://www.butlerbranding.com/tag/writing-good-copy/

NEXT UP: Our Marketing Director will tell you how he crafted CVMI’s initial marketing strategy.

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Missed earlier parts in this series? You can find them here:

Part 1 – https://youtu.be/_O44ay6O_ns

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Butler Branding is a full-service branding and marketing agency. Learn about our company, see our work or start a project on our website: https://butlerbranding.com

Are you a CREATIVE ENTREPRENEUR looking to level up your agency? See our Agency Scaling website where we have courses and content JUST for you: https://agency.butlerbranding.com/

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